Churn Less, Express More.

How much mental, physical and emotional energy have you expended today

… worrying what people will think?

… wondering if they’ll understand or appreciate what you’re trying to say?


What if, instead of wondering, you just said what was on your mind?

Churn less, express more.

One thought on “Churn Less, Express More.

  1. The solution: trigger words. Candidates express their ideas, but they always attach a word or short phrase. The word or phrase is far too short to ever really capture any idea worth its salt; but it’s what people will remember. So Barack Obama talks about “the politics of hope.” He says “change” a lot. And a good number of people will know that Barack advocates “a politics of hope” and “change” without being able to tell you what that actually means. The words, in fact, act as a kind of subconscious repository of those ideas that people don’t mention anyway. When Barack talks about the need to respect the dignity of people around the world instead of barricading against them as potential terrorists, he throws in the phrase “politics of hope,” and people add that to the ideas they associate with the phrase. When he talks about banishing corporate lobbyists from the White House, or refers to his legislative work to stop unseemly relationships between members of Congress and lobbyists, he says “change” and this gets added to the meaning of change. People remember the good feelings they had when they heard these terms before.

Leave a Reply

Your email address will not be published. Required fields are marked *